University of Michigan School of Information SI 311
327 BRAUN COURT: E-COMMERCE SITE
Redesign of restaurant website to support food pickup and delivery
Role
UI Designer
Collaborators
None, this was a solo project
Tools
Figma, Photoshop, designs provided by restaurant
Tools
02/2023 - 03/2023
Executive Summary
The Bar at 327 Braun Court has been hidden in Kerrytown for years as a local favorite and a ‘third space’ hideaway. With recent upgrades to their pizza kitchen and a desire to expand their food business, they are looking to create an online experience that showcases their unique spirit while allowing them to do what a bar needs to do: sell some food and drinks.
The goal of my project is to create a new online experience for the bar; one that enables easy, accessible, and lean e-commerce experience for the user. In this experience, I aim to give them a visually-pleasing and spirited experience that conveys just how special of a space this is for all.
Problem Statement
As stated in the executive summary, my goal was to design an e-commerce experience from the ground up.
Here’s what I was facing:
No existing materials to utilize
Need to create a working e-commerce experience, from home page to order confirmation
Upcoming events tab
Newsletter sign up
Integrated art from the bar’s menu artist
Increased assets for social media, the bar’s Spotify, and ways to increase customer / patron engagement.
My goal: integrate as many of these features into an experience that is lightweight, easy to use, and engages customers.